While instinct plays a big role here, for the most part, there are a few ingredients that go into making someone a top producer.
No one knows everything. That’s the beauty of the human race. It’s impossible to know everything. Top Producers understand that, and they seek the answers. They go and find it.
Top Producers “check their ego at the door” every day and realize there are lots of things to learn. They know there will always be others who have more experience than they do, and they’re not afraid to ask them for advice. There are several people I go to frequently when I don't know the answer or how to do something. One such friend is Google. He knows EVERYTHING. It’s a rare day that you can stump Google. Use this friend.
It this day of technology, there is an infinite amount of resources out there for pretty much everything you want to do-- especially when it comes to real estate. Top Producers are always leaning. They take classes, read instead of watching TV, look things up. Can you name the largest search engine on the internet? If you said Google, you’re wrong. You may be surprised to know that YouTube is the most searched site on the internet. All of this education will come in handy and will further your success and knowledge base.
As important as education and knowledge may be, Top Producers know nothing substitutes hard work. In this business, you “eat what you kill” and there’s no short cut to the top. This brings me to my next point...
The second, and perhaps the most important trait of top producers is they have an abundance of hard work. Yes, there are ways to work smarter to cut corners and you might even be a little successful for a short while. But over time, your success will be directly related to how hard you worked. Top producers work hard, very hard. They go the extra mile and put in those hours, call those clients and leads, do their homework (like knowing the market), and do all of that on a consistent basis.
They market themselves well, successfully hold an active presence on social media, network like a pro, and know how to sell well. It all takes lots hard work and time. But nothing worthwhile is easy. So how bad do you want it? Top producers want it bad and work hard to get it. It’s not luck, it’s hard work and determination. Rarely do you not benefit from working hard and doing a good job.
That said, top producers have help to pull it off. It’s impossible to do everything yourself, and top producers all employ systems to make them more efficient.
All successful businesses know that the 3 P’s are the most important things in their business. People, Processes, and Product. Your career is your business. Top producers know they need the right People on their team to support them and have the right Processes (systems) in place to reach the top. The Product are the homes that they have little control over. The first two they do and they set up their teams to succeed.
Carefully selecting the right people to support you, and having the right CRM to manage leads and contacts are critical systems that top producers all employ.
The motto here is never take your eyes off of systems. It might be hard and challenging, but it will directly impact your bottom line.
One of the biggest qualities that makes agents shoot to the top is how well they can bounce back from adversity.
The only thing in life that’s constant is change. Change is inevitable, it’s a part of life. Count on it. Top producers are all adaptable. Adaptable is the ability to adjust to new conditions. Top producers embrace change and adapt to it. Flexibility is a key factor in survival. Because of that, I’ve adapted a mantra - “Fail faster.” Top producers aren’t afraid to adapt and fail. They implement, execute, and sometimes fail. Failing faster means leads to succeeding sooner. Sometime you have to learn the hard way, but I’d rather learn that sooner than later.
So there you have it. These are the 4 traits of the super successful. You now have several keys to be a top producer. Now go get it!