Agents usually start off with family members and friends. A SOI can also consist of anyone that you have contact with on a daily, weekly, monthly or even yearly basis. People like your hair stylist, dry cleaner, auto mechanic and dentist are just a few.
Throughout your real estate career, you should always find ways to grow your SOI. This will become a huge source of repeat and referral business over time. And as you know referrals are the best kinds of business.
Putting together a list can be hard work. But just remember doing it upfront gives you the best chance at success. You will realize that you probably have more people in your sphere than you thought. Using a Contact Relations Management System or CRM can help you categorize the people you know, which in turn will make filtering buyers, sellers, investors and renters easier.
Once you have come up with your list do mailers to them letting them know you are in the business. Usually one can do a fancy mail out but with the internet coming up with a fancy email is faster and much more cost effective.
As you progress in your business it would be a great idea to categorize your sphere. Break them down into groups that can help you figure out which are the ones that need or attention now. That way you focus on the people that want to do something sooner than later.
Setting up automated emails to your sphere helps you to be always on their mind. That way if someone is interested in buying or seller they think of you first.
If you are not adding to your sphere constantly you are not growing. Remember, real estate is a numbers game. The more people you can talk to the better chance you have of doing deals.